Ogone Netshitumi, commonly known as Fatty.Favs, is a 17-year-old South African magazine and poetry author, content creator, YouTuber and the proud founder of Favscosmetica – a recently established beauty brand aimed at teen girls and boys.
What inspired Favscosmetica?
Growing up I struggled with acne and other skin conditions and I could never find one product that worked well with my skin. Until I started using organic homemade products which drastically transformed my glow and that is what I want to give to teens my age who are also struggling with their skin care.
What is your bestselling product?
The Bliss Berry Scrub. It functions as an amazing exfoliator that removes dead skin cells, scars or bumps on the skin leaving it soft and helping to clear it. The scrub contains tea tree oil and glycolic acid which is a suitable exfoliator for many skin types and gives you that glow.
You’re also an influencer, share 1 to 3 strategies that you used to grow your account?
- Always be consistent with what you put out there
- Do it from your heart
- Put out great quality pictures or videos and make sure you use any available Instagram tools and sharing options
Is entrepreneurship something you want to do long-term?
Definitely! I was raised in a family of entrepreneurs. My grandmother and mother both believe in the power of entrepreneurship and how it fosters diversity and creativity in response to people’s needs.
What drives you?
I am driven by what I believe to be my God-given purpose – to be great on my own and make a change. I am a big dreamer. I truly believe that I can work and create my own reality and wealth.
What is the best business advice you’ve ever received or read?
If you love something and it makes you happy then just go for it. – Kylie Jenner (Forbes)
Is your business where you want it to be in terms of sales?
No. But that is expected, I only started operating my business in December. While I have made a few sales, I appreciate that my business is very new and I’m also still learning and discovering many concepts and Marketing elements.
Has the pandemic affected your business?
Yes and no. Spending more time indoors makes it easier for me to create more content and products but at the same time my target audience no longer has money because parents are facing unexpected costs and responsibilities. Ogone’s vision is to inspire self-confidence through the production and use of Favscosmetica organic and cruelty free products.
Ogone’s vision is to inspire self-confidence through the production and use of Favscosmetica organic and cruelty free products.