Blog Entrepreneur

Natasha Dzadza: I hope to empower young WOMEN one day

Full name: Natasha Tatenda Dzadza
Age: 21
Business name: The Pressed Theory
Operating since: October 2020
Based in: We deliver nationwide!
Website: www.thepressedtheory.com
Instagram: @thepressedtheory
Facebook: @thepressedtheory
Bio: I am an aspiring CA(SA). I love travelling and trying out new food.


The Pressed Theory provides press on nails which are easy to apply, reusable and durable.

WHAT DO YOU STAND FOR THAT YOU ALREADY OR HOPE TO CONTRIBUTE TO IN THE FUTURE?

I strongly believe in female empowerment. I love the quote by Hilary Clinton that says, “Women are the largest untapped reservoir of talent in the world”. I hope to one day work towards empowering young women because we are filled with so many ideas and all we need is a platform to show what we can do.

ARE YOU SURPRISED WITH HOW YOUR LIFE HAS GONE?

Growing up, I was always the quiet, shy girl but I always knew that I wanted to venture into entrepreneurship. I embraced every opportunity to sell something, be it the class sale or entrepreneurs’ day at school.

WHAT EXPERIENCE SHIFTED YOUR PERSPECTIVE?

In 2017, I attended a Spirit of Youth leadership programme hosted by GIBS and I feel like that was my “Aha!” moment. I got introduced to a new way of thinking and my perspective changed.

WHAT HAS BEEN THE MOST FULFILLING ASPECT OF ENTREPRENEURSHIP?

I have the freedom to experiment and learn from my mistakes. I believe the experience is the best teacher. I also love how entrepreneurship allows me to be flexible and set my own rules.

WHAT IS THE MOST THOUGHT-PROVOKING THING YOU’VE READ ON SOCIAL MEDIA RECENTLY?

“To be successful, one must embrace the boredom of consistency.”

WHAT DO YOU THINK BLACK WOMEN NEED MORE OF?

I believe that black women need to stop viewing each other as competition. Many times, we withhold resources and information from each other merely because we don’t want the other to be more successful than us. We can achieve so much more if we uplift each other.

HAS YOUR EXPERIENCE OF BEING YOUR OWN BOSS AND RUNNING A BUSINESS BEEN WHAT YOU HAD IMAGINED?

It is definitely not what I thought! I saw a post which said, “Running my own business is hard because I am a lazy employee but a very strict boss,” and I can relate with that. Social media makes it seem as if it’s an easy road, but it really isn’t. The work you put in is the work you get out. No one talks about the hard days with no sales or how difficult some customers are. It’s one of the things that make this journey so fulfilling.

DO YOU THINK YOU’LL STILL BE DOING THE PRESSED THEORY IN THE NEXT 5 TO 10 YEARS?

To be honest, I’m not sure! I am already looking at new business ventures, but I definitely do want to expand.

DO YOU BELIEVE EVERYTHING HAPPENS FOR A REASON?

Definitely. Everything I have gone through (both good and bad) taught me something and made me who I am today.

WHAT IS YOUR FAVOURITE THING ABOUT YOURSELF?

I am very resilient. Once I put my mind towards something, I work until I achieve it.

WHAT ARE YOU MOST PROUD OF?

I feel like starting my business was such a milestone for me. It’s something I had always wanted to do and watching everything come together was incredible.

The best advice that I can give a young teenage girl is to just start where you are. Before I started my business, I obviously wanted to make sure I had the best suppliers, amazing packaging, and that I knew everything I had to know but to be honest, you can never reach perfection. It is something that you work towards every day. Many ideas never materialise because we are so focused on the perfecting every finer detail instead of just starting with what we have.

About Author

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