Digital Marketing

DIGITAL MARKETING | 3 AI tools you can use to improve your Digital Marketing

A little over 2 months ago, OpenAi’s artificial intelligence-powered chatbot, ChatGPT, took the tech world by storm. The release of this tool was arguably the first time such a powerful AI tool was at the disposal of ordinary internet users. 

What we have seen since the release of ChatGPT is that Artificial Intelligence (AI) has revolutionized the way businesses operate, and marketing is no exception. In today’s digital age, AI tools have the potential to greatly enhance the effectiveness and efficiency of marketing campaigns. In this article, I will be sharing 3 AI tools you can consider using to improve your digital marketing.

What is AI used for in marketing?

In 2023, marketing is all about data. Marketers are overloaded with different types of information from information about their competitors, market trends, and what current and potential customers are saying about their products/services.  As I’ve mentioned, AI makes the process of sifting through this information a lot easier thus enhancing the effectiveness of the marketing work that needs to be done. 

If you’re looking for the best marketing results, you’ll likely use more than one AI-powered software solution. Most tools that manipulate data now use the power of automation to achieve impressive results. Therefore, in this rundown of the 3 best AI-driven apps and platforms, I will explain exactly what each one does, as well as its benefits. 


Do you experience writer’s block more than you’d like to? is the tool for you. This copywriting AI tool is great for helping you brainstorm content topic ideas and crafting high-converting marketing copy such as blog posts, email newsletters, and social media captions. 

This is one of the few AI tools that are beginner and user-friendly. All you need to do to get the tool to create the copy you need is type in a few words to give it an idea of what content you would like it to generate, and it will give you what you want in just a few seconds. 

Copywriting is the hardest and most important component of digital marketing. If you want to create content that grows your engagement and increases your sales, you need to create valuable copy and can help you achieve that. 

2. Seventh Sense

We all have a 6th sense, so you can only imagine how sharp and predictive a 7th sense is. Seventh Sense is an email marketing software that tracks your customers’ behaviour to determine the best time and frequency to send them emails. 

Email marketing is one of the cost-effective forms of marketing and a personal favourite because of the many benefits it has for businesses. However, as the strictness around the sharing of personal information increases through the promulgation of policies and legislations such as the POPI Act, getting your email delivered to your customer’s primary email is getting a little bit harder than before. 

AI tools like Seventh Sense predict the best times and the frequency to send emails so they can grab the attention of your customers. This means your deliverability rate will increase, you’ll receive more engagement on your emails, and of course, make more sales.  

3. Chatfuel

If social media is your main online marketing platform and you deal with endless inquiries in your direct messages (DMs), Chatfuel might be what you need. 

If your DMs are flooded with people asking the same question, then Chatfuel can help you create pre-made answers for questions you receive daily in DMs and comments. This chatbot also provides you with analytics for common inquiries to help you automate more conversations and give your customers a more personalized experience in the DMs.

These above-mentioned AI tools can help marketers and business owners improve their campaigns by automating tedious tasks, providing valuable insights, and optimizing their efforts to reach the right people with the right message. Embracing AI in marketing is no longer a luxury, but a necessity for businesses looking to stay ahead in an increasingly competitive landscape. 

About Author

Hey, I'm Tshepang. I run a digital marketing agency that aims to help SMEs grow their online presence, build stronger relationships with their clients and make consistent sales using digital marketing strategies. I am passionate about empowering women and I am called to empower them through digital marketing.